KPIG Radio = World Domination
Many of us knew Laura Ellen Hopper as a somewhat quiet person,
but when she was passionate about something we learned that you had
better get out of
the way. Sadly, we lost this visionary programmer of KPIG Radio last Memorial
Day, but her legacy lives on through her station.
Today, KPIG, currently owned
by Mapleton Communication, is a successful radio station celebrating 20 years
on the air. It was Mapleton, under the urging
of Hopper, that facilitated the expansion of KPIG Radio's reach, first adding
KPYG/San Luis Obispo, Calif.'s signal over three years ago, then the KPIG-AM
signal in San Francisco two years ago. KZAP/Chico, Calif., was added last year;
and it was recently announced that KPIG Radio would be available in Redding,
Calif., on KNRO-AM. Plus, KPIG Radio is available nationally via Dial-Global
with three affiliates set to be named any time now.
This week's column honors
KPIG as I talk with operations manager Frank Caprista, San Francisco market
manager Ed Monroe and Mapleton president Adam Nathanson.