Relive The Magic Yet Again
R&R '08 may be a distant memory for some (and not
at all for anyone who partied a little too hardy while we were in Austin),
but it's still fresh in our minds here. Last week, I began my review
of CHR/top 40 session at the recent R&R Convention in Austin: "Juggling
Chainsaws: The Changing Role of Today's PD."
The focus of the session
was the whole new set of responsibilities the modern programmer, or "brand
manager," must face on a daily basis, including the maintenance
of your station's brand via the Web, texting, mobile, outdoor, social
networking, etc. Oh yeah, when you get a second, don't forget about that
radio station in the back!
My panelists were Jimmy Steele, PD of Clear
Channel's KHTS (Channel 933)/San Diego; Mark Landis, VP of English programming
for Border Media; Tracy Austin, who just was named PD of WIOQ (Q102)/Philadelphia;
and Cruze, whose programming prowess has graced such stations as WFNX/Boston,
WMGK/Philadelphia, KTBZ (the Buzz)/Houston, WKBQ/St. Louis and, most
recently, WWDC (DC101)/Washington.
Check out part two of this newly expanded
three-part series recapping the panel, only in the Top 40 column of this