Radio Now, From Then To ...
My, how time flies. It was October 2007
when life in the hallways of Emmis CHR/top 40 WNOU (RadioNOW 93.1)/Indianapolis
became more than just a little
exciting: Emmis decided to flush the 5-year-old format and use 93.1 as the
new home for the company's lucrative news/talk format that had been housed
for years on heritage WIBC-AM, then flip the AM to sports.
In the span of
48 frantic hours, Radio One made an unusually rapid and strategic decision
to buy the intellectual property of the RadioNOW brand, move it across
the street to 100.9 and bring the station back to life. Former RadioNOW APD/MD
Tim "Rayne" Rainey was hired to program the new RadioNOW 100.9. Twelve
months later, I thought it would be fun to stick my head back in the door,
as it were, and see how things have progressed.
Check out my top 40 column in
this week's R&R for the details of my chat with Rayne!